Housed amongst an enclave of vintage and independent fashion shops, Syd and Mallory in The Forum is more than just a mere vintage clothing store.
A joint business venture between two close friends, this little boutique inspires fashion-wear that is every bit as original as making your own clothes.
Syd and Mallory embodies creativity and originality, with its carefully painted walls and quirky store designs (the centrepiece: a line of scissors draping artistically off a host of lightbulbs) the owners Kirsteen and Lucy certainly wear this bold corporate ethos on their sleeves.
Bringing together and reworking new fabrics and vintage materials to invent clothing one can truly call their own, the store aims to keep costs low and bring to the public modern styles without the hefty price-tag.
Your Granny’s calf-length pencil skirt can now be tweaked into that party head-turner in this industrious place.
The young boutique got its name from the owners’ favourite personalities: the late Syd Barrett (from the rock band Pink Floyd), and the character Mallory Knox from the 1994 film Natural Born Killers.
Thus mirroring the nature of this thriving business – bringing random subjects together to bring out a refreshing concept.
Describing the boutique in three words, they gave "raw, edgy" and "individual".
One would be well impressed with the range of products available in-store for sale, from clothes to accessories, personalised greeting cards to home-ware, like duvets and cushions, because according to them, "people want fashion in their homes, too."
You can catch Syd & Mallory at the show on Thursday hosting their own stall with vintage items from the store.
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